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Any idea what we're talking about? A call-to-action is an individual block of text information or an image with text on that gives the reader a suggested next step - what you think they should do next.

While we like to think of our fellow humans as smart and capable, we also need a push in the right direction and putting a CTA that says 'click here' or 'do this' can make a huge difference to your sales. Really. Here are some examples of CTAs in use:

1. A great, strong verb. A doing word. 'Do this' has 'Do' in it. Here are some verbs and actions you can use:

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2. A reason for doing the thing you are telling them to do. A 'why'. Don't miss this step. It is really important to give the reader the benefit to them for doing what you are saying. Is it going to help them save money/do a better job/impress their team/help them lose weight? Say so.

3. Enthusiasm. Give your words some energy. As with everything in marketing, tailor it to your target market. In some parts of the world, writing 'CLICK HERE NOW!!!' is enthusiastic. In others, it is aggressive and shouty, so use what is appropriate. This also applies to using urgency and the Fear Of Missing Out (FOMO) tactic, by trying to scare your target market into doing what you want. Use them gently...

4. Space to fit on a mobile device. Many people use their phones for everything and so your CTA must a) fit on the screen, b) be easily readable and c) be clickable.

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5. Creativity. Use interesting words if possible. The more creative you are, the longer people will take to read your instructions and the longer they take, the more likely they are to understand them and do them.

To get your CTAs bring in leads and sales for your business, check out our small business marketing online courses and talk to us for coaching help with your business marketing.

We can now put a link in our Instagram stories - sending people onwards to our website and making it a much better part of their journey to buying something.

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Use the Link sticker to add a link to your Instagram story. When people tap on the sticker, they’ll be taken to the site that you have linked to.

Many of our clients tell us that while they have a decent number of likeson their Page, they get little interaction when they post. One of the causes is that people have 'liked' the Page but aren't 'following' it so the Page's posts don't show up in their news feed. It makes the 'like' number irrelevant.

So...first change it that the Facebook'like' button is gone.What you'll see now is just the 'followers' and it will give you a better idea how many people are getting your Page posts.

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The second, really useful change is that you'll see a News Feed for your Page. They have always been there but Facebook has hidden them in the past. This is *great* news. Why? Because you should be engaging with other Pages from your Page and this makes it much easier to do that.

Would you like some help growing the following of your page? Don't know what we are talking about when we say 'engaging from your Page'? Check out our social media marketing online courses, live and digital workshops in the Stockholm area or talk to us for help with your business marketing.

Whenever we look at Facebook these days, the feed is full of people asking others for help or opinions on things. Facebook is sensibly capitalising on this. Your fans will be able to ask questions on your Page and the answers you give will be turned into a Q&A area that fans can swipe through to find what they are looking for.

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This could be a goldmine for small businesses. If you don't have any fans asking you questions, ask some of your best customers if they'd mind doing so.

Admins will now be able to give access to individual areas of the Page back end. Most of us only have ourselves to think about but when, for example, clients of ours want us to help them with Ads or deal with their Messages, they'll now be able to give us access just to those sections.

Check out our social media marketing online courses, live and digital workshops in the Stockholm area or talk to us for help with your business marketing.

Posts · Retriever Integrated Health · Myumbc

Everyone is saying that you should be writing and blogging and that written content is the most valuable type of content out there. Well…

There are blogs that aim to connect with your audience, and these types of blog posts tend to be more personal stories that allow people to get to know you better.

There are a few key elements that you should always keep in mind when creating a blog post that aims to convert to sales.

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You need to make sure you write with your audience in mind. In order for that to happen, you need to have an idea of who your audience is, their likes and dislikes, and what their struggles are. You can do that by conducting an audience research.

Knowing what your audience wants to read about will help you find a topic of interest for your blog post. If the topic you choose is solving a problem for your audience, for example, there are higher chances for them to actually click and read it all the way through.

Knowing what your competitors are writing about is also important. If more than two of your competitors write about a certain topic, chances are that it’s a popular topic within your niche and it’s something your audience is interested in. Read what they wrote, look for what’s missing from their blog post, and make sure you add it to yours.

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If you are not new to blog writing and have a few blog posts on your website already, you can check Google Analytics to look at what content has proved successful in the past. Not quite familiar with Google Analytics? Don’t worry, we have an in-depth article that shows you exactly how to use it.

Storytelling is a very powerful skill and it’s critical for engaging your audience, especially in a saturated and highly competitive market. Storytelling is a part of humanity’s DNA, it’s the backbone of cultures and has been around for centuries.

Using storytelling in your blog posts will create relatability, authority, and trust with your product or service, as well as a strong connection between you and your audience.

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Adding a story to your sales blog post will take a little bit of “purchase pressure” off your audience. It will help them perceive you as more genuine and it will ensure them that you actually care about them and you’re not just trying to sell your product.

No matter how much you think you know about the chosen topic, make sure you include research as part of your writing process. The research will help you with creating a solid structure, finding topic-related keywords and specific terms you might have never thought about before, and even show you new perspectives and approaches.

Research also helps you make sure that you deliver information that is up to date. Things change fast now, and you want to make sure you don’t give outdated advice.

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This is a great way to showcase your product to your audience. You can either write 10 or 20 pages and tell them how great it is and risk to bore them away, OR deliver real value and offer them a sample of what they will actually get once they buy your product. If they receive real value from a free piece of text, they will know for sure that if they pay for your product, they will receive even more.

Your ultimate goal with a sales post is to convert readers into buyers. In order for that to happen, you need to have a structure in place that will walk them through your process. Imagine a path in the mountains, that walks you from the bottom of the mountain all the way to the peak, using the most optimal way in order for you to find it easy to follow.

Your post needs to flow naturally, and in order for that to happen, you need to keep a few things in mind:

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It’s one thing to get subscribers or to have someone sign up for your list from a blog post, but it’s another to have them actually pay you money. You’re writing a sales post, and if the goal is to get readers to convert to sales, then you need to make sure you have some type of process in place that, once they’ve signed up, they are being taken down a funnel to purchase from you.

People can often lose concentration while reading big amounts of text. This is why you use graphics to break it down and to make it more interactive and even entertaining. Try to avoid stock imagery

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